Why are we looking for a Digital Marketeer?
Bright Cape is growing fast and wants to further expand this growth in the coming years. We want to increase our brand and its visibility. That is why we are looking for a Digital Marketer who can help to further expand our online strategy. The focus is mainly on generating leads and converting them into potential sales. Speaking in terms of Formula One racing, we want to move up on the pole position in the data science starting grid. Are you up for the challenge?
You are responsible for
Lead Generation
- Translating the (commercial) goals into a digital marketing approach. You determine how you will generate more leads that then have to be converted into trials.
- Carrying out paid campaigns via Google, social media, and other websites and platforms.
- Developing our SEO strategy including managing our copywriter and maintaining our blog page.
- Optimizing the website in order to increase conversion. You also come up with smart call-2-actions and ideas for downloadable content items.
- Social Selling campaigns via LinkedIn Sales Navigator. So you start working with a lead list and try to convert these leads into trials.
- Devising and developing marketing campaigns aimed at a specific market; using data to continuously improve campaigns.
Lead Nurturing
Your job is to devise lead nurture campaigns and determine how to get from cold prospects to warm leads. You will also support our Sales team in devising smart communications to nurture existing trial users. You do all this through the creation of workflows in Active Campaign and/or HubSpot.
We offer
- Coaching & training, in order to provide continuous development and to boost your impact! An allocated budget for external training & courses next to Bright Academy, our internal training & development plan
- An entrepreneurial environment where you can contribute to sustainable operations and innovative products
- Bright Cape Foundation which we are so proud of! We do better by supporting societal and environmental projects with knowledge (in-kind) and additional donations.
- E-Mobility Plan offering everybody a shuttle pass for public transport (OV), car- and bicycle sharing, parking, etc.
- Competitive salary and performance bonus
- Flexible working hours; you plan your own schedule in consultation with your client
- 25 vacation days
- Mobile phone allowance and of course a company laptop
- Sustainability committee, to make sure we make the right and sustainable choices for a Bright future
- Culture committee, for all our fun (online) events and the legendary Ski-trip! (Because we take pleasure in our work very seriously)
You are
- Communicative
- Creative
- Entrepreneurial
- Analytical
- A team player
You have
- At least a completed Bachelor’s degree, preferably in marketing and/or commerce;
- More than 4 years of experience in a position involving SEO, SEA, Google Analytics, Google Search Console and social advertisements;
- Knowledge of WordPress;
- Knowledge of Active Campaign, experience with HubSpot is a big plus;
- It is a great advantage if you also have knowledge and experience within the Data-science area;
- You enjoy devising and setting up marketing campaigns and you have a natural interest in everything that has to do with marketing;
- You are creative, ambitious, and result-oriented;
- You can easily write appealing and catchy content for all kinds of purposes;
- You feel at home in an informal and ambitious team.
- You are self-starting and have the drive to learn more
Can you check off at least 80% of the boxes above? And are you still interested in applying? Then we would like to meet you! Click on the apply button right away and leave us your motivation and resume.
Contact us
Challenge accepted? Then we would like to meet you! Click on the apply button right away and leave us your motivation and resume.
Contact person: Paul Veendrick
Email: p.veendrick@brightcape.nl
Who we are?
Bright Cape is a data consultancy firm located in Eindhoven & Amsterdam with a European reach. Extract, Embed, Educate is what we do. Extract value out of our customer’s data, Embed (Bright Cape proprietary) solutions into our customer’s processes & governance, and Educate them to get familiar with data analytics and our solutions.
Bottom line: We help companies increase their revenue, diminish their costs, and increase their process efficiency through Data Analytics & Science, Human-Centered Design, and Process Mining. Besides, we are constantly working on various astonishing Europe-wide innovation projects which have led to several innovative products.
Bright Cape employees are very diverse but share their excitement for new opportunities and a positive way of thinking. We also greatly value our quarterly team outings, monthly ‘VrijMiBo’s’, Christmas party, family day, and most of all our yearly ski trip.
Our job application process
After sending out your application, you can expect the next steps:
- Confirmation of receipt
- Review and if selected, an introductory meeting
- We have a click? Then we will proceed!
- Presentation of your favorite/coolest/ most interesting project, of your preference.
- Introduction to senior management
- We match? Job offer!